They may surprise you

Heads of Households, Prime Earning Years, Active Spenders

GENDER*

FEMALE

55%

HOUSEHOLD*

2-4 PEOPLE

76%

AGE*

25-54

50%

INCOME*

$75K+   $100K+

50%   34%

Over 4,000 targetable attributes attached to real people

Able to be leveraged as brand-specific custom audiences or through the hundreds of syndicated audiences available today, including:

Pet Owners

Our customers love their pets. We're talking Dogs and Cats. How do we know? They tell us in multiple ways ... they spend a tremendous amount of money with us on pet products, they tell us when they take our surveys and they enjoy a ton of pet content on our Pets website.

Car Buyers

Our customers love their cars and own, or are in the market for a new car from virtually every major car, SUV and truck manufacturer on the planet. Millions are shopping right now for Fords, Chevys, Rams, Toyotas and more. Over 8M have leases that are ending soon and they spend heavily to properly insure the vehicles they love.

Finance

PCH customers invest. They are in the market for student loans, mortgages, home equity loans and credit cards. They have good credit, bank online and an have average net worth of over $500,000.00. Many are looking to restructure debt that consists of existing student loans, credit card debt and home mortgages.

Home Owners

We have tens-of-millions of home owners that are in the market for new kitchens, bathrooms, and more. Millions more are buying new furniture, shopping mortgages and insurance. What's more, they own their homes and are looking for ways to finance home and life improvements!

Travelers

PCH customers travel by air,  sea and land. Beach vacations top their lists but they also love to take cruises, travel internationally and take advantage of travel rewards memberships. They also love to enter-to-win dream vacations. Millions have entered to win vacations through our sites and apps.

Foodies

Our customers love to eat well -- both in and out of their home. They spend on organic groceries but also love to eat out when they can. They shop local and love the big stores, as well. Their love of spending time with family and friends works well with their love of good food, beer and entertainment.

GENDER

55%

HOUSEHOLD SIZE

2-4 PEOPLE

AGE

35+

HH INCOME

$75-$100K+

AGE

13-14

71% less likely to be on PCH

21+

20% MORE LIKELY to be on PCH

35+

36% MORE LIKELY to be on PCH

HOUSEHOLD INCOME

$40K - $60K

% OF PCH

15%

$60K - $75K

13%

$75K-$100K

16%

$100K+

34%

The PCH customer drives results

They visit.

According to comScore, PCH is ranked in the top 15 for visits (#7), Views/Visitor (#19) and Visits (#15) in their Multi-Category ranking. Ahead of sites like Facebook, Amazon, Netflix and Disney.

They click.

10X More Likely To Click On Email Offers (PCH promotional emails vs Industry Avg)2

They stick around.

We have 4X Higher App Retention vs Industry Average3

They Buy.

Looking at the Internet Top 500 E-tailier report, PCH would be in the Top 100  if we were a traditional Ecommerce site

They Engage.

Over 10,000,000 winners and over $550,000,000 awarded4

They Drive Results.

Our customers are comprised only of known buyers, clickers, converters and data sharers from our 170M person all time user base.

They spend on their family and their communities:

The PCH Customer is passionate about the health and welfare of their family and friends. They are active, go to the theatre, hunt, fish and attend political events. They go to and bet on all major sports, and like to have fun with family while doing it.

They spend and invest on education, travel and their future:

Our audience is smart. They have college degrees, own small businesses, plan for their future and insure their travel, their homes, vehicles and lives. They take care of their homes, own vacation properties and love their pets.

CATEGORY

A sweet headline here will look great.

Nearly 70 years of expertise in capturing and qualifying data, Applied today to an audience of over 50 million real people. An invaluable audience that is 100% registered, opted-in and fully identified. They’re ready to act, ready to engage. They’re ready for you.  

CATEGORY

An even better headline goes here.

Nearly 70 years of expertise in capturing and qualifying data, Applied today to an audience of over 50 million real people. An invaluable audience that is 100% registered, opted-in and fully identified. They’re ready to act, ready to engage. They’re ready for you.  

* Source: comscore, Demographic Profile, November 2022

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